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According to the franchising definition, the franchisor is the person who started a successful business and decided to expand by selling clones of the original business.
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Franchising is a continued relationship in which a franchisor provides a licensed perquisite to the franchisee to do business and offers assist in organizing, education, merchandising, marketing, and managing in coming back for a monetary system consideration.
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The franchisee is the person who purchases the franchise.
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What is the purpose of franchising in business?
Franchising is a business strategy for getting and keeping customers. It is a marketing system for creating an image in the minds of current and future customers about how the company's products and services can help them.
Is it a good idea to franchise your business?
Conclusion. In conclusion, therefore, though demerits of franchising are there, it remains to be an effective way of getting into business. The various merits make this form of starting business be popular, unlike other forms like start up. It therefore turns out that franchising is a major growth area for business.
Who is a franchisor and who is the franchisee?
In clear terms, a franchisee is the individual who embarks on purchasing and consequently running a franchise. On the other hand, a franchisor is the person from whom the franchisee buys the franchise. In order for the franchise to work, there are always some rules and regulations that the franchisee must adhere to.
What are the statutory requirements for franchising a business?
There are also many other statutory requirements. In case of a partnership, such requirements as articles of association or memorandum of association may be one of the requirements that the state demands to authenticate any entry into partnership (Michael and Hitt, 2010).
Last Update: Oct 2021
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